FIRST Periscope Peep Show with Actress Hannah Simone!

The first St-Germain Periscope Peep Show with Actress Hannah Simone is available to view for up to 24 hours via @StGermainDrinks (until 7PM ET tonight). More than 30,000 people have tuned in to view all six short films directed by Floria Sigismondi from 1-7PM ET, garnering over 50K likes, and 8.4MM+ impressions throughout the film series, nearly tripling St-Germain’s followers!

Actress: Hannah Simone (New Girl)

Wardrobe: Marjan Malakpour

Asst Wardrobe: Aisha Rae

Make Up: Kathy Jeung

Hair: Pamela Neal


Yesterday, the St-Germain Periscope “PEEP SHOW” starring actress, Hannah Simone, and shot by award-winning director Floria Sigismondi was a first-of-its-kind collaboration between St-Germain liqueur and Twitter’s new streaming video app Periscope. “PEEP SHOW” is a series of six LIVE-streaming short films and were unveiled to the world for a brief moment in time via Periscope at 1p, 2p, 3p, 5p, 6p, and 7p EST.

Yesterday, viewers around the world were treated to six live “Peep Shows” starring New Girl’s, Hannah Simonestyled by Marjan Malakpour, and draped in vintage lingerie. Each of the six ‘shows’, shot and directed by Floria Sigismondi to celebrate “Vive the Daylife”, were two-min long and will remain on the Periscope platform for 24 hours before disappearing forever (until tonight -- Friday 7/10 @ 7PMEST)Viewers were not only able to watch the live action, they were able to help create the story by Tweeting live suggestions on the next scene, influencing what -- and how much – Hannah revealed! If you missed it, be sure to tune in and find out what happens before all six films disappear forever.


Exercising Periscope's ability to instantly stream live video content, this first-of-its-kind project allowed St-Germain to engage with its core fan base of “Bon Vivants” like never before -- offering users the unique opportunity to determine what transpires during each new session in real time. The “Peep Shows” and overall storyline were inspired by the Parisian vibe of the 1920’s and 30’s – the heart of St-Germain’s brand story – which includes a series of vintage postcards featuring beautiful French burlesque-style girls in various states of undress.  With the help of Periscope and Floria Sigismondi, St-Germain continued to transport that identity into the 21st century – bringing a seductive scene of beauty to life in a social channel that’s custom made for capturing a fleeting moment.

Peep Show is St-Germain's first foray into its “Vive The Daylife” campaign, reminding the world to stop and savor a moment of fleeting beauty before it passes.  The nightlife no longer corners the market on moments of breathlessness. The Daylife is full of artistry, beauty and moments worth bot remembering and savoring.** 


WHO: Actress Hannah Simone, Director Floria Sigismondi, Artist Victoria Will

WHAT: Utilizing the latest in innovative technology, the St-Germain Periscope Peep Show will offer a social broadcast of a fleeting daytime moment, reminiscent of St-Germain’s historic French burlesque girls and reimagined for contemporary culture.

WHEN: Periscope users can tune in to watch the six live short films (approximately 2 min each), which will remain live on the platform for 24 hours before disappearing forever (until 7PM EST Tonight, 7/10).