InStyle Partners with Leading Designers to Release Limited-Edition Tote Bags Benefiting the Peace Corps Let Girls Learn Fund
Time Inc.’s Essence, the number one media company dedicated to African-American women, and InStyle, the world’s most successful fashion media brand, both debut October issue cover stories featuring the Obamas. Essence highlights both President Barack Obama and Michelle Obama, and InStyle showcases a one-on-one interview with the First Lady.
After nearly eight years as Commander-in-Chief and First Lady, the First Couple talked candidly to Essence to reflect on their legacy, their favorite memories and what’s next after the White House. While weighing in on his most notable moments, the President states: “For me, things like My Brother’s Keeper…that’s something I’m confident we’ll be continuing after we leave…” Also, the First Lady weighs in on their impact: “I think when it comes to Black kids, it means something for them to have spent most of their life seeing the family in the White House look like them. It matters...”
The October Issue of InStyle marks the first time the fashion media brand has ever featured a First Lady. In the final stretch of a polarizing election season, there’s one thing the American public can agree on: the power of Michelle Obama. She talks to InStyle about the importance of educating girls, the impact of social media and, of course, her personal style. On the influence of women globally, she states: “Girls are going to move our country and our world to a place where there’s more peace, more prosperity, more possibility, because women raise the next generations again and again and again.”
In honor of the October cover subject, InStyle has partnered with select American designers to release a line of limited-edition designer tote bags to benefit the Peace Corps Let Girls Learn Fund. Let Girls Learn is an initiative launched by the First Lady and President to help adolescent girls around the world go to school. Bringing the mission to life, each designer pays homage to one of the countries where the Peace Corps Let Girls Learn Fund is creating real change: Carolina Herrera drew inspiration from Peru, Jason Wu from Senegal, Prabal Gurung from South Africa, Narcisco Rodriguez from Malawi, DVF from Moldova, DKNY from Jamaica, and more. The collection is available for pre-order at Shop.InStyle.com on October 13 (interested parties can enter their information to receive updates starting now), with prices starting at $52—and 100% of the profits benefiting the Peace Corps Let Girls Learn Fund.
“Both Essence and InStyle recognize the resounding influence that the First Couple has had on so many facets of our society. We are delighted that President and Mrs. Obama chose these two powerhouse brands to share their passions and engage with a diverse combined audience of nearly 50 million,” said Alan Murray, Chief Content Officer, Time Inc.
Essence and InStyle October issues will be available on newsstands and via tablet on Friday, September 16.
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