I was strolling in Manhattan and minding my own business, and I ran right into a sly Foxx!
Academy Award-winning and all over “good guy” Jamie Foxx stepped into the eyewear industry, teaming up with Privé Revaux Eyewear a company that’s describe as being “built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now. “
Mr. Foxx, one of the company’s brand partners stopped by the mid-town Manhattan location, which has a subway car prop in the rear, and the party started. He “literally” entered to the sounds of salsa music being played by a popular Bronx band. Sporting a Louis Vuitton backpack that just might be a custom design, the gifted funny, funny, funny Foxx flirted as he moved through the crowd.
Foxx was loaded with jokes but when it came to talking about the frames on his handsome face, he was all about the business.
“Every one of the Privé Revaux sunglasses is just $29.95. That’s like nothing, you can lose...like three, and come back and buy three more,” Foxx joked. “Here’s the thing, I mean, you don’t have to spend a billion dollars to look great. Right? I thought what if we do an affordable eyewear under $30? Even though it’s inexpensive, we’ll make sure we don’t spare any cost when it comes to making the product.”
He continued: "Anything I wear and I post on Instagram, people automatically think it's high end. That gave me an idea. I picked up the phone. I made 'that call' and bam affordable hotness."
The connection that Foxx was referring to was with “serial” entrepreneur David Schottenstein whose idea is to simply “disrupt” the eyewear market. To do that, and to ensure the brand’s success he turned to Foxx, as well as Hailee Steinfeld and Ashley Benson, who are all style ambassadors.
There are over 100 handcrafted and polarized designer frames (each costing $29.95) and it’s about the Privé Revaux Eyewear quality. Each of the 100+ Privé styles is named to evoke a persona, from The Artist and The Socialite to The Boss and The Godfather, all to show that everyone can be anyone when you reframe yourself with Privé Revaux.
“What I love, what I really love,” said Foxx as he danced through the crowd, “is giving people quality and style. Style and quality. Quality…and style…and at a price that won’t lean on their wallets and that’s Privé Revaux Eyewear."